Privacy Policy
Last updated: 27 July 2026
This privacy policy explains how Diagnostic Imaging Ltd ("we", "us", "our"), trading as diagimaging.com, collects and uses information when you visit our website. We are committed to protecting your privacy in line with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).
Who we are
Diagnostic Imaging Ltd is the data controller for the purposes of this policy. You can find our contact details in the footer of every page of this website.
What information we collect
This website does not include any contact forms, sign-up forms, or other ways for you to submit personal information directly to us. The only information we collect is generated automatically through Google Analytics when you browse the site.
Google Analytics may collect:
- Your IP address (anonymised where possible)
- Device, browser, and operating system information
- Pages visited, time spent on the site, and referring website
- Approximate location (derived from IP address)
Cookies
We use a cookie consent banner when you first visit the site. Non-essential cookies, including Google Analytics cookies, are only set once you have given your consent. You can change your mind at any time by adjusting your cookie preferences through the consent banner, or by clearing cookies in your browser settings.
You can find out more about how Google uses data from sites that use its services at policies.google.com/technologies/partner-sites.
Why we use this information
We use Google Analytics data to understand how visitors use our website, so that we can improve its content and performance. We do not use this data to identify individuals, and we do not use it for advertising or marketing purposes.
Legal basis for processing
Where we use non-essential cookies such as Google Analytics, we rely on your consent, given via our cookie banner, as required under PECR and UK GDPR.
Sharing your information
Analytics data is shared with Google LLC, which processes it on our behalf as a data processor. Google may transfer this data outside the UK, including to the United States. Google provides appropriate safeguards for such transfers, including the UK International Data Transfer Addendum to the EU Standard Contractual Clauses.
We do not sell, rent, or share your information with any other third parties.
How long we keep information
Google Analytics data is retained according to the settings configured in our Google Analytics account. By default, this is typically 14 months, after which it is automatically deleted.
Your rights
Under UK GDPR, you have the right to:
- Ask what information we (or Google, on our behalf) hold about you
- Ask us to correct or delete that information
- Object to or restrict how it is processed
- Withdraw your consent to analytics cookies at any time
- Complain to the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been mishandled
Since we do not collect personal information directly, most of these requests would need to be made to Google in relation to Analytics data. However, you are welcome to contact us with any questions or concerns, using the details in the footer of this website.
Children's privacy
This website is not directed at children, and we do not knowingly collect information from children.
Changes to this policy
We may update this privacy policy from time to time to reflect changes to our website or legal requirements. The date at the top of this page shows when it was last updated.
Contact us
If you have any questions about this privacy policy, please get in touch using the contact details in the footer of this website.
